Fortunately, baby boomers are a wealthy demographic compared to previous generations. For the most part, they can afford to pay for the services necessary to maintain their lifestyles. This includes continuing to live at home in their own communities. According to research by the American Association of Retired Persons, 76% of people age 50 and over have this goal. 
"Web design and development has gotten a bad rap lately with so many cheap options available, but I still find clients who want a personal and professional touch," she says. "You can start with the basics, and produce top-notch sites using online tools, or start with WordPress and good themes and page builders. Focus on quality and great communication and you will soon make a name for yourself."

But if you get the green light to do it, starting a catering service is a relatively low-overhead way to create a new business. It’s a lot of work, but if you enjoy cooking, it could turn into a lucrative and fulfilling career. To get started with minimal investment, you could first cook in your customers’ homes and use their dishes. Also, a narrow specialization on a particular type of cuisine or event may help you attract clientele as you work develop a strong customer base.


There’s no need to be an artist, just an expert in some form of art. Visit galleries. Get on their email lists, and go to their parties. Get to know their clients. Gallery owners will love you, even recommend your services, because you’ll be telling people to buy art from them. You don’t have to own any inventory. It’s pure consulting. There is almost no overhead cost for a business like this. It’s really about having a passion for art and a knack for earning people’s trust. And it’s fun!
Search engines remain the top internet tool for shoppers to research purchases. Experts in search engine optimization (SEO) operate very much like consultants but in one specialized area. Many retailers don't have employees with SEO expertise to help position themselves online. A business serving this need also can provide web design and strategies for social media campaigns.
Additionally, any user can start free and upgrade when they decide it's worthwhile, so it's easy for your site visitors to give the tool a try. You can provide their affiliate link in your email signature, on a blog post, or in an email newsletter, and Invoice Ninja provides both logos and ads to make it easy to promote their tool. If your social media followers or website visitors are typically online entrepreneurs or freelancers, this could be a good partnership to consider.
Of course, photography can take many forms, from photojournalism to portrait photography to general-interest stock photography. You’ll most likely go for either setting up a studio in your home or taking pictures for use as stock photos, as true photojournalism requires years of experience and almost never involves actually working from home. Keep in mind that stock-photo sites work on a revenue-sharing model, so simply selling pictures to one is unusual.

If you’re someone who reorganizes closets for fun, offer up your services to harried and disorganized individuals and businesses. You don’t need a degree to start an organization business, and it may not be overly difficult to get clients, either. All you have to do is create a simple website or Facebook group to advertise your services. You could also post ads on local social media pages, or on craiglist.org.

There are a lot of items that can be purchased very inexpensively at garage sales or thrift stores and sold for higher prices elsewhere. A few years ago I discovered that I could purchase good hardcover books at my local thrift shop for $1 or less. I realized that some of them could be sold on Amazon.com for $15-$20, which turns out to be a pretty decent profit.
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together.

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Wirecutter's affiliate program might make you doubt the legitimacy of Wirecutter's recommendations -- but, in fact, it's quite the opposite. Wirecutter only makes commission when a reader purchases a product from an affiliate retailer and doesn't return the product. Wirecutter, then, has no incentive to promote inferior products -- if they did, they'd make less money and turn away readers.

Small business opportunities, like affiliate marketing, are pretty common. You can become an affiliate of many top brands. An affiliate marketer earns a commission of every sale he brings in to a brand. Some brands like Amazon pay a small percentage of sales for every product an affiliate brings in. Other brands like Shopify pay up to $2,000 for every customer an affiliate brings in. You can build a blog, create posts on social media, or run ads with your affiliate link to generate sales for the brand you’re promoting.


Have a dedicated space to work. If your home-based business idea is one that actually runs out of your home, make sure you have some separate space to work. This could be an area of your dining room where you’re able to set up a desk, or perhaps you have a basement where you could set up a dedicated office space. Whatever you have to work with, make sure you have a work area where you can go to focus on the work ahead.

I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.
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