Karen Kilgariff and Georgia Hardstark used Facebook groups to develop and nurture a community around their podcast, My Favorite Murder. This group of Murderinos, armchair investigators who are true crime fans, grew to more than 200,000 members before the podcast sunset in 2018. My Favorite Murder then created its own paid community, the Fan Cult forum, charging members an annual fee. Capitalizing even more on its fandom, My Favorite Murder also launched an ecommerce site with branded merchandise (it also sold event tickets there).
A more complex system, pay per lead affiliate programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.